@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--radius-sm:.25rem;--radius-md:.375rem;--radius-lg:.5rem;--shadow-sm:0 1px 3px 0 #0000001a, 0 1px 2px -1px #0000001a;--shadow-md:0 4px 6px -1px #0000001a, 0 2px 4px -2px #0000001a;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.visible{visibility:visible}.start{inset-inline-start:var(--spacing)}.end{inset-inline-end:var(--spacing)}.table{display:table}}@font-face{font-family:Geist Local;src:url(/fonts/geist-latin.woff2)format("woff2");font-style:normal;font-weight:100 900;font-display:swap}:root{--font-geist:Arial,sans-serif;--ink:#17123b;--navy:#2a1f6e;--purple:#704ee8;--pink:#e83bc8;--coral:#f49aa8;--blush:#fce7f4;--lav:#f1ecff;--lav2:#e3d9ff;--mint:#42bea9;--orange:#f2a33c;--gray:#5d566b;--line:#ddd7ed;--white:#fff;--shell:min(1240px,calc(100vw - 48px))}*{box-sizing:border-box}html{scroll-behavior:smooth}body{color:var(--ink);font-family:var(--font-geist),Arial,sans-serif;background:#fbfaff;margin:0}a{color:inherit;text-decoration:none}button{font:inherit}img{max-width:100%;display:block}.shell{width:var(--shell);margin-inline:auto}.section{padding:90px 0}.soft{background:var(--lav)}.dark{background:var(--navy);color:#fff}.eyebrow{color:var(--pink);letter-spacing:.09em;text-transform:uppercase;margin:0 0 12px;font-size:.78rem;font-weight:800}.section-head{max-width:960px;margin-bottom:42px}.section-head h2{letter-spacing:-.045em;margin:0;font-size:clamp(2rem,4vw,3.4rem);line-height:1.08}.label{color:var(--pink);text-transform:uppercase;letter-spacing:.06em;font-size:.86rem;font-weight:800}.insight{background:var(--blush);border-radius:16px;margin:36px 0 0;padding:18px 24px;font-size:1.02rem}.insight.light{color:#fff;background:#ffffff1a}.button{border-radius:999px;justify-content:center;align-items:center;padding:13px 20px;font-weight:750;display:inline-flex}.button.primary{background:var(--pink);color:#fff}.button.ghost{border:1px solid var(--line);background:#fff}.topbar{z-index:20;-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);background:#ffffffeb;border-bottom:1px solid #eee9f8;justify-content:space-between;align-items:center;height:64px;padding:0 max(24px,50vw - 580px);display:flex;position:sticky;top:0}.brand{font-weight:850}.brand span{color:var(--pink)}nav{color:var(--gray);gap:24px;font-size:.88rem;font-weight:700;display:flex}nav a:hover{color:var(--pink)}.legacy-report{--ink:#17123b;--navy:#2a1f6e;--purple:#704ee8;--pink:#e83bc8;--coral:#f49aa8;--blush:#fce7f4;--lav:#f1ecff;--lav2:#e3d9ff;--mint:#42bea9;--orange:#f2a33c;--gray:#686179;--line:#ddd7ed;--white:#fff;--shell:min(1160px,calc(100vw - 40px))}.hero{grid-template-columns:1.05fr .95fr;align-items:center;gap:56px;min-height:690px;padding:70px 0;display:grid}.hero-copy h1{letter-spacing:-.065em;margin:20px 0 24px;font-size:clamp(3rem,5.7vw,5.7rem);line-height:.96}.lead{color:var(--gray);max-width:650px;font-size:1.25rem;line-height:1.55}.hero-actions{gap:12px;margin:32px 0;display:flex}.author{color:var(--purple);margin-top:70px;font-weight:700}.hero-visual{height:560px;position:relative}.pink-panel{background:var(--coral);border-radius:42px;position:absolute;inset:0 0 0 22%}.hero-visual img{object-fit:cover;border-radius:28px;width:88%;height:57%;position:absolute;top:22%;left:0;box-shadow:0 28px 70px #2a1f6e2e}.verdict{padding-left:max(20px,50vw - 580px);padding-right:max(20px,50vw - 580px)}.verdict-grid{grid-template-columns:.8fr 1.2fr;align-items:start;gap:70px;display:grid}.verdict-grid h3{margin:10px 0 24px;font-size:4rem;line-height:.96}.verdict-grid>div>p:last-child{color:#ddd5ff;font-size:1.3rem;line-height:1.5}.verdict ol{gap:12px;margin:0;padding:0;list-style:none;display:grid}.verdict li{counter-increment:item;background:#ffffff17;border-radius:16px;grid-template-columns:34px 150px 1fr;gap:16px;padding:20px;display:grid}.verdict ol{counter-reset:item}.verdict li:before{content:"0" counter(item);color:#ff6ddd;font-weight:900}.verdict li span{color:#ddd5ff}.market-section{background:linear-gradient(#fbfaff 0,#fff 45%,#fbfaff 100%)}.market-intro{text-align:center;margin-left:auto;margin-right:auto}.market-intro>.eyebrow{letter-spacing:.12em;margin-bottom:14px;font-size:1.02rem}.market-intro>p:last-child{color:var(--gray);font-size:1.16rem;line-height:1.5}.kpis{grid-template-columns:repeat(4,1fr);gap:16px;display:grid}.kpis article{background:var(--lav);text-align:center;border-radius:20px;padding:22px}.kpis strong{color:var(--pink);font-size:2rem;display:block}.kpis span{color:var(--gray);margin-top:8px;font-size:.9rem;display:block}.global-kpis article:nth-child(2n) strong{color:var(--purple)}.category-block{border-top:1px solid var(--line);margin-top:62px;padding-top:42px}.category-heading{text-align:center;margin-bottom:28px}.category-heading .eyebrow{margin-bottom:8px}.category-heading h3{color:var(--gray);margin:0;font-size:1.2rem;font-weight:500}.category-grid{grid-template-columns:1fr 1fr 1.15fr;gap:18px;display:grid}.category-card{border:1px solid var(--line);text-align:center;background:#fff;border-radius:26px;padding:28px;position:relative}.market-number{width:36px;height:36px;color:var(--purple);background:#cbc4ff;border-radius:50%;place-items:center;margin:0 auto 14px;font-weight:850;display:grid}.category-card .label{min-height:38px;margin:0}.donut{border-radius:50%;place-items:center;width:164px;height:164px;margin:22px auto;display:grid;position:relative}.donut:after{content:"";background:#fff;border-radius:50%;position:absolute;inset:36px}.donut strong{z-index:1;font-size:1.85rem;position:relative}.pink-donut{background:conic-gradient(var(--pink) 0 74.9%,var(--lav2) 74.9% 100%)}.purple-donut{background:conic-gradient(var(--purple) 0 65.6%,var(--lav2) 65.6% 100%)}.category-card h4{margin:0 0 14px;font-size:.94rem;line-height:1.35}.category-card>p:last-child,.category-growth p{color:var(--gray);margin:0;line-height:1.48}.category-growth{text-align:left;gap:18px;display:grid}.category-growth>div{background:var(--lav);border-radius:18px;padding:20px}.category-growth .market-number{margin:0 10px 10px 0;display:inline-grid}.category-growth .label{font-size:.75rem;display:inline}.category-rate{color:var(--pink);margin:6px 0 2px;font-size:1.8rem;display:block}.purple-text{color:var(--purple)}.category-growth small{color:var(--gray);margin-bottom:10px;display:block}.mexico-market{border-top:1px solid var(--line);margin-top:86px;padding-top:76px}.mexico-layout{grid-template-columns:.9fr 1.1fr;gap:44px;display:grid}.mexico-data{background:var(--lav);border-radius:28px;padding:32px}.mexico-kpis{grid-template-columns:1fr 1fr;gap:26px 24px;display:grid}.mexico-kpis strong{color:var(--pink);font-size:1.75rem;line-height:1.1;display:block}.mexico-kpis>div:nth-child(2n) strong{color:var(--purple)}.mexico-kpis span{color:var(--gray);margin-top:9px;line-height:1.35;display:block}.growth-chart{grid-template-columns:42px 1fr;gap:10px;height:230px;margin-top:34px;display:grid}.chart-axis{color:var(--gray);text-align:right;flex-direction:column;justify-content:space-between;font-size:.72rem;display:flex}.chart-plot{background:repeating-linear-gradient(#0000 0 44px,#704ee817 45px);border-bottom:1px solid #c9c0e2;position:relative}.chart-line{background:linear-gradient(90deg,var(--pink),var(--purple));transform-origin:50%;border-radius:8px;height:6px;position:absolute;top:44%;left:12%;right:12%;transform:rotate(-14deg)}.point{color:var(--pink);background:#fff;border:4px solid;border-radius:999px;padding:6px 9px;font-size:.76rem;position:absolute}.point.start{bottom:39%;left:9%}.point.end{color:var(--purple);top:17%;right:7%}.year{color:var(--gray);font-size:.78rem;position:absolute;bottom:-24px}.start-year{left:12%}.end-year{right:12%}.mexico-insights{grid-template-columns:1fr 1fr;gap:18px;display:grid}.market-thesis{text-align:center;background:var(--blush);border-radius:18px;grid-column:1/-1;margin:0 0 4px;padding:18px;font-size:1.15rem;line-height:1.5}.mexico-insights article{border:1px solid var(--line);border-radius:20px;grid-template-columns:42px 1fr;gap:12px;padding:20px;display:grid}.mexico-insights article>span{background:var(--pink);color:#fff;border-radius:50%;place-items:center;width:38px;height:38px;font-weight:850;display:grid}.mexico-insights article:nth-child(odd)>span{background:var(--purple)}.mexico-insights h3{margin:5px 0 10px;font-size:1.28rem}.mexico-insights p{color:var(--gray);margin:0;line-height:1.5}.market-grid{grid-template-columns:.7fr 1.3fr;gap:20px;margin-top:20px;display:grid}.supply-row{margin-top:42px}.supply-card,.market-takeaway{border:1px solid var(--line);background:#fff;border-radius:24px;padding:30px}.supply-card{background:var(--blush);grid-template-columns:1fr 1fr;align-content:start;gap:8px 18px;display:grid}.supply-card .label,.supply-card p:last-child{grid-column:1/-1}.supply-card strong{color:var(--pink);font-size:2rem}.supply-card span{color:var(--gray)}.market-takeaway{background:var(--navy);color:#fff}.market-takeaway h3{margin:12px 0 0;font-size:1.55rem;line-height:1.4}.trend-strip{flex-wrap:wrap;gap:10px;margin-top:24px;display:flex}.trend-strip b{border:1px solid var(--line);background:#fff;border-radius:999px;padding:10px 15px;font-size:.86rem}.market-source{border-top:1px solid var(--line);max-width:980px;color:var(--gray);text-align:center;margin:30px auto 0;padding-top:18px;font-size:.8rem;line-height:1.55}.method-note{border-left:4px solid var(--orange);max-width:880px;color:var(--gray);background:#fff;border-radius:0 14px 14px 0;margin:22px 0 0;padding:16px 20px;line-height:1.5}.segment-layout{grid-template-columns:.32fr .68fr;align-items:start;gap:28px;display:grid}.segment-tabs{grid-template-columns:1fr 1fr;gap:10px;display:grid;position:sticky;top:88px}.segment-tabs button{text-align:left;color:var(--ink);cursor:pointer;background:#fff;border:0;border-radius:16px;min-height:64px;padding:15px 13px;font-weight:800;transition:all .2s}.segment-tabs button:hover,.segment-tabs button.active{outline:2px solid var(--pink);transform:translateY(-2px);box-shadow:0 12px 30px #2a1f6e1f}.segment-tabs i{border-radius:50%;width:12px;height:12px;margin-right:8px;display:inline-block}.pink{background:var(--pink)}.purple{background:var(--purple)}.orange{background:var(--orange)}.mint{background:var(--mint)}.segment-detail{background:#fff;border-radius:28px;padding:34px}.segment-detail .role{color:#fff;text-transform:uppercase;border-radius:999px;padding:8px 13px;font-size:.78rem;font-weight:800;display:inline-block}.persona-top{justify-content:space-between;align-items:start;gap:24px;display:flex}.segment-detail h3{margin:16px 0 7px;font-size:2.45rem}.persona-top p{color:var(--gray);margin:0}.evidence-chip{color:#9a5c00;text-transform:uppercase;text-align:center;background:#fff3dd;border:1px solid #f3c977;border-radius:999px;max-width:190px;padding:8px 12px;font-size:.72rem;font-weight:850}.segment-detail dl{grid-template-columns:repeat(3,1fr);gap:14px;margin:28px 0;display:grid}.segment-detail dl div{border:1px solid var(--line);border-radius:16px;padding:17px}.segment-detail dt{color:var(--pink);text-transform:uppercase;font-size:.76rem;font-weight:800}.segment-detail dd{margin:7px 0 0;font-size:.96rem;line-height:1.45}.focus-answers{background:var(--lav);border-radius:20px;padding:22px}.focus-answers h4{color:var(--purple);margin:0 0 14px;font-size:1.08rem}.focus-answers p{color:var(--gray);margin:10px 0;line-height:1.45}.focus-answers b{min-width:105px;color:var(--ink);display:inline-block}.persona-price{grid-template-columns:.8fr 1.2fr;gap:14px;margin-top:14px;display:grid}.persona-price>div{background:var(--blush);border-radius:18px;padding:20px}.persona-price span{color:var(--pink);text-transform:uppercase;font-size:.78rem;font-weight:850;display:block}.persona-price strong{color:var(--purple);margin:8px 0;font-size:1.75rem;display:block}.persona-price p{color:var(--gray);margin:7px 0 0;line-height:1.45}.wtp{background:#fff;border-radius:28px;margin-top:30px;padding:32px}.wtp h3{max-width:800px;margin:6px 0 24px;font-size:2rem}.wtp-list{grid-template-columns:repeat(5,1fr);gap:10px;display:grid}.wtp-list span{background:var(--lav);color:var(--gray);border-radius:16px;padding:18px 14px;font-size:.82rem}.wtp-list b{color:var(--purple);margin-bottom:7px;font-size:1.12rem;display:block}.journey-tabs{grid-template-columns:repeat(5,1fr);gap:10px;display:grid}.journey-tabs button{background:var(--lav);color:var(--ink);cursor:pointer;border:0;border-radius:16px;padding:13px 8px;font-weight:750}.journey-tabs button[aria-selected=true]{background:var(--pink);color:#fff}.journey-tabs span{width:24px;height:24px;color:var(--purple);background:#fff;border-radius:50%;place-items:center;margin-right:7px;font-size:.75rem;display:inline-grid}.journey-detail{grid-template-columns:1fr 1fr;gap:18px;margin-top:20px;display:grid}.journey-detail>div{border:1px solid var(--line);background:#fff;border-radius:22px;padding:28px}.journey-detail h3{margin:6px 0 0;font-size:1.5rem;line-height:1.25}.focus-switch{gap:8px;margin-bottom:16px;display:flex}.focus-switch button{color:var(--purple);cursor:pointer;background:#fff;border:0;border-radius:999px;padding:11px 20px;font-weight:800}.focus-switch button.active{background:var(--pink);color:#fff}.focus-grid{background:#fff;border-radius:28px;grid-template-columns:.45fr .55fr;min-height:420px;display:grid;overflow:hidden}.focus-image img{object-fit:cover;width:100%;height:100%}.focus-grid article{padding:42px}.focus-grid h3{margin:14px 0 24px;font-size:2.2rem;line-height:1.15}.focus-grid li{margin:12px 0;line-height:1.45}.survey{background:#fff;border-radius:28px;margin-top:28px;padding:36px}.survey-head{justify-content:space-between;align-items:start;gap:20px;display:flex}.survey-head h3{margin:8px 0;font-size:2rem}.survey-head>span{background:var(--blush);color:var(--pink);border-radius:999px;padding:9px 13px;font-size:.78rem;font-weight:800}.bars{grid-template-columns:1fr 1fr;gap:46px;margin-top:28px;display:grid}.bars h4{color:var(--purple)}.bar-row{grid-template-columns:110px 1fr 24px;align-items:center;gap:9px;margin:11px 0;font-size:.86rem;display:grid}.bar-track{background:var(--lav);border-radius:10px;height:10px;overflow:hidden}.bar-track i{background:var(--purple);border-radius:10px;height:100%;display:block}.bar-track i.pink{background:var(--pink)}.price-cards{grid-template-columns:repeat(3,1fr);gap:14px;margin-top:34px;display:grid}.price-cards article{background:var(--lav);text-align:center;border-radius:20px;padding:22px}.price-cards article.featured{background:var(--blush)}.price-cards strong,.price-cards em,.price-cards span{display:block}.price-cards strong{color:var(--pink);margin-top:8px;font-size:1.4rem}.price-cards em{color:var(--purple);font-size:3rem;font-style:normal;font-weight:850}.price-cards span{color:var(--gray)}.caution{color:var(--gray);margin:22px 0 0;font-size:.86rem}.position-map{border-left:2px solid var(--line);border-bottom:2px solid var(--line);height:430px;margin:0 8% 58px;position:relative}.axis-y,.axis-x{color:var(--gray);font-size:.85rem;font-weight:750;position:absolute}.axis-y{top:-26px;left:-2px}.axis-x{bottom:-34px}.axis-x.left{left:-60px}.axis-x.right{right:-60px}.dot{white-space:nowrap;border-radius:50%;width:18px;height:18px;padding-top:25px;font-size:.78rem;font-style:normal;font-weight:800;position:absolute}.dot.market{background:var(--gray);color:var(--gray);top:78%;left:14%}.dot.remy{background:var(--purple);color:var(--purple);top:56%;left:30%}.dot.wh{background:var(--pink);color:var(--pink);top:38%;left:56%}.dot.tier{background:var(--purple);color:var(--purple);top:22%;left:72%}.dot.medical{background:var(--mint);color:var(--mint);top:10%;left:88%}.position-label{background:var(--blush);color:var(--pink);text-align:center;text-transform:uppercase;border-radius:18px;padding:18px 28px;font-weight:900;position:absolute;top:50%;left:47%}.price-table{gap:7px;display:grid}.price-table>div{background:var(--lav);border-radius:12px;grid-template-columns:1.1fr 1fr .7fr;gap:20px;padding:14px 20px;display:grid}.price-table .thead{color:var(--pink);background:#fff;padding-bottom:8px}.price-table strong{color:var(--pink)}.strategy{padding-left:max(20px,50vw - 580px);padding-right:max(20px,50vw - 580px)}.transfer-grid{grid-template-columns:1fr 1fr;gap:18px;display:grid}.transfer-grid article{background:#ffffff17;border-radius:22px;padding:28px}.transfer-grid h3{font-size:1.5rem}.transfer-grid li{color:#e7e2ff;margin:10px 0}.channel-flow{grid-template-columns:repeat(5,1fr);gap:12px;margin-top:26px;display:grid}.channel-flow article{color:var(--ink);background:#fff;border-radius:20px;min-height:220px;padding:20px}.channel-flow span{background:var(--pink);color:#fff;border-radius:50%;place-items:center;width:34px;height:34px;font-weight:850;display:grid}.channel-flow h3{margin:20px 0 5px}.channel-flow b{color:var(--pink)}.channel-flow p{color:var(--gray);font-size:.9rem;line-height:1.45}.roadmap-grid{grid-template-columns:repeat(3,1fr);gap:18px;display:grid}.roadmap-grid article{background:var(--lav);border-radius:24px;flex-direction:column;min-height:350px;padding:30px;display:flex}.roadmap-grid article.featured{background:var(--blush)}.roadmap-grid span{color:var(--purple);background:#fff;border-radius:999px;align-self:flex-start;padding:8px 12px;font-size:.8rem;font-weight:800}.roadmap-grid h3{margin:30px 0 18px;font-size:1.7rem}.roadmap-grid p{color:var(--gray);line-height:1.55}.roadmap-grid b{color:var(--pink);border-top:1px solid var(--line);margin-top:auto;padding-top:22px}.decision{background:var(--navy);color:#fff;border-radius:28px;grid-template-columns:1fr .8fr;align-items:center;gap:50px;margin-top:26px;padding:36px;display:grid}.decision h2{margin:8px 0;font-size:2.6rem}.decision>p{color:#e1dcff;font-size:1.2rem;line-height:1.5}.sources{background:#fff}.sources details{border-top:1px solid var(--line);padding:18px 0}.sources summary{cursor:pointer;font-size:1.1rem;font-weight:850}.sources li{color:var(--gray);margin:8px 0;line-height:1.45}footer{text-align:center;background:var(--lav);color:var(--gray);padding:26px;font-size:.86rem}.social-listening{background:#fff}.social-head{align-items:start}.method-badge{background:var(--blush);color:var(--pink);white-space:nowrap;border-radius:999px;padding:10px 14px;font-size:.76rem;font-weight:850}.social-corpus{grid-template-columns:repeat(3,1fr);gap:14px;display:grid}.social-corpus article{background:var(--lav);border-radius:22px;padding:24px}.social-corpus strong{color:var(--purple);font-size:2.8rem;line-height:1;display:block}.social-corpus span{margin:12px 0 6px;font-weight:850;display:block}.social-corpus p{color:var(--gray);margin:0;line-height:1.45}.social-explorer{grid-template-columns:280px 1fr;gap:18px;margin-top:22px;display:grid}.social-tabs{background:var(--lav);border-radius:22px;padding:10px}.social-tabs button{text-align:left;width:100%;color:var(--gray);cursor:pointer;background:0 0;border:0;border-radius:13px;padding:13px 15px;font-weight:800}.social-tabs button.active{color:var(--ink);background:#fff;box-shadow:0 6px 18px #321f5a14}.social-tabs i{background:var(--pink);border-radius:50%;width:9px;height:9px;margin-right:10px;display:inline-block}.social-tabs i.purple{background:var(--purple)}.social-tabs i.mint{background:var(--mint)}.social-tabs i.orange{background:var(--orange)}.social-detail{background:var(--navy);color:#fff;border-radius:24px;padding:30px}.social-detail>span{color:#f6a9d2;text-transform:uppercase;letter-spacing:.12em;font-size:.72rem;font-weight:900}.social-detail h3{max-width:800px;margin:16px 0 26px;font-size:2rem;line-height:1.2}.social-detail>div{border-top:1px solid #ffffff29;padding-top:18px}.social-detail b{color:#f6a9d2}.social-detail p{color:#e2dcf4;margin:8px 0 0;line-height:1.5}.social-insights{grid-template-columns:.8fr 1.2fr;align-items:start;gap:28px;margin-top:28px;display:grid}.social-insights h3{margin:10px 0 22px;font-size:2.2rem;line-height:1.12}.social-insights li{color:var(--gray);margin:14px 0;line-height:1.45}.social-insights li b{color:var(--ink)}.social-gallery{grid-template-columns:1fr 1fr;gap:12px;display:grid}.social-gallery figure{background:var(--lav);border-radius:16px;margin:0;overflow:hidden}.social-gallery img{aspect-ratio:16/9;object-fit:cover;width:100%;display:block}.social-gallery figcaption{color:var(--gray);padding:10px 12px;font-size:.75rem;font-weight:750}.social-note{color:var(--gray);margin:20px 0 0;font-size:.82rem;line-height:1.5}@media (max-width:900px){nav{display:none}.hero{grid-template-columns:1fr;padding-top:45px}.hero-visual{height:390px}.verdict-grid,.market-grid,.mexico-layout,.segment-layout,.focus-grid,.transfer-grid,.decision,.social-insights{grid-template-columns:1fr}.category-grid{grid-template-columns:1fr 1fr}.category-growth{grid-column:1/-1}.segment-tabs{grid-template-columns:repeat(3,1fr);position:static}.segment-detail dl{grid-template-columns:1fr}.wtp-list,.kpis,.journey-tabs{grid-template-columns:1fr 1fr}.bars,.journey-detail{grid-template-columns:1fr}.channel-flow{grid-template-columns:1fr 1fr}.roadmap-grid{grid-template-columns:1fr}.focus-image{height:360px}.position-map{margin-left:14%;margin-right:14%}.social-explorer{grid-template-columns:1fr}.social-tabs{display:flex;overflow:auto}.social-tabs button{white-space:nowrap;width:auto}.social-corpus{grid-template-columns:1fr 1fr}.method-badge{white-space:normal}}@media (max-width:600px){:root{--shell:calc(100vw - 28px)}.section{padding:66px 0}.hero-copy h1{font-size:3.4rem}.hero-visual{height:300px}.hero-actions{flex-direction:column;align-items:flex-start}.author{margin-top:40px}.section-head h2{font-size:2.25rem}.verdict-grid h3{font-size:3rem}.verdict li{grid-template-columns:30px 1fr}.verdict li span{grid-column:2}.kpis,.category-grid,.mexico-kpis,.mexico-insights,.segment-tabs,.price-cards,.channel-flow,.persona-price,.wtp-list,.social-corpus{grid-template-columns:1fr}.category-growth{grid-column:auto}.mexico-data{padding:22px}.market-thesis{grid-column:auto}.growth-chart{height:190px}.market-source{text-align:left}.persona-top{display:block}.evidence-chip{margin-top:16px;display:inline-block}.segment-detail{padding:24px}.segment-detail h3{font-size:2rem}.journey-tabs{grid-template-columns:1fr 1fr}.survey{padding:24px}.survey-head{display:block}.survey-head>span{display:inline-block}.bar-row{grid-template-columns:90px 1fr 22px}.price-table>div{grid-template-columns:1fr}.price-table .thead{display:none}.position-map{height:340px}.position-label{font-size:.75rem;top:48%;left:35%}.dot.tier{left:68%}.dot.medical{left:82%}.decision{padding:28px}.decision h2{font-size:2rem}.social-gallery{grid-template-columns:1fr}.social-detail h3,.social-insights h3{font-size:1.65rem}}.imports-market{border-top:1px solid var(--line);margin-top:86px;padding-top:76px}.imports-heading{margin-bottom:34px}.imports-layout{grid-template-columns:1.05fr .95fr;gap:20px;display:grid}.imports-ranking{border:1px solid var(--line);background:#fff;border-radius:26px;padding:30px}.imports-ranking-head{justify-content:space-between;align-items:flex-start;gap:20px;margin-bottom:24px;display:flex}.imports-ranking-head p{margin:0 0 5px}.imports-ranking-head small{color:var(--gray)}.imports-ranking-head>strong{color:var(--pink);font-size:2.2rem}.import-state{border-top:1px solid #eee9f5;grid-template-columns:34px 1fr 90px;align-items:center;gap:12px;padding:13px 0;display:grid}.import-state>span{background:var(--lav);width:30px;height:30px;color:var(--purple);border-radius:50%;place-items:center;font-size:.72rem;font-weight:850;display:grid}.import-state>div b{font-size:.88rem;display:block}.import-state i{background:var(--lav);border-radius:99px;height:6px;margin-top:8px;display:block;overflow:hidden}.import-state em{background:linear-gradient(90deg,var(--pink),var(--purple));border-radius:99px;height:100%;display:block}.import-state>strong{text-align:right;color:var(--purple);font-size:.86rem}.imports-summary{grid-template-columns:1fr 1fr;gap:14px;display:grid}.imports-total,.product-import{border-radius:22px;padding:24px}.imports-total{background:var(--navy);color:#fff}.imports-total.china{background:linear-gradient(135deg,var(--purple),#9a5bea)}.imports-total span,.imports-total small{display:block}.imports-total span{color:#f7b6df;text-transform:uppercase;letter-spacing:.06em;font-size:.72rem;font-weight:850}.imports-total strong{margin:12px 0 6px;font-size:1.75rem;display:block}.imports-total small{color:#e4ddf5}.product-import{border:1px solid var(--line);background:var(--lav);grid-column:1/-1}.product-import p{margin:0}.product-import>strong{color:var(--pink);margin:10px 0;font-size:1.65rem;display:block}.product-import>p:nth-of-type(2){color:var(--gray);line-height:1.48}.product-import>small{color:var(--ink);border-top:1px solid #d8cfed;margin-top:14px;padding-top:13px;line-height:1.45;display:block}.synthetic-import{background:var(--blush)}.synthetic-import>strong{color:var(--purple)}.imports-conclusion{grid-template-columns:1.15fr .85fr;gap:14px;margin-top:20px;display:grid}.imports-conclusion>div{border:1px solid var(--line);background:#fff;border-radius:20px;padding:24px 26px}.imports-conclusion>div:last-child{background:var(--navy);color:#fff}.imports-conclusion span{color:var(--pink);letter-spacing:.07em;text-transform:uppercase;font-size:.72rem;font-weight:850;display:block}.imports-conclusion p{color:var(--gray);margin:10px 0 0;line-height:1.55}.imports-conclusion>div:last-child p{color:#e2dcf2}html{scroll-padding-top:110px}body{font-family:Arial,sans-serif}.shell{width:min(1240px,100vw - 48px)}.section{padding-top:76px;padding-bottom:76px}.legacy-report{--shell:min(1240px,calc(100vw - 48px));font-family:Arial,sans-serif}@media (max-width:900px){.imports-layout,.imports-conclusion{grid-template-columns:1fr}}@media (max-width:600px){.imports-market{margin-top:60px;padding-top:54px}.imports-ranking{padding:22px 18px}.import-state{grid-template-columns:30px 1fr}.import-state>strong{text-align:left;grid-column:2;margin-top:-5px}.imports-summary{grid-template-columns:1fr}.product-import{grid-column:auto}}